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This site has the following in the site, "Let Your Customer Be Your Guide." We observed that the web page also stated " Ethnography for the Business World." It also stated " Our anthropologists are experts in ethnography. We have academic training, years of fieldwork, and extensive experience applying anthropology to customer research. Where theres a question about customers their behavior, needs, and desires we will answer it, absolutely. Once you understand your customer needs, what comes next? Reviews from Our Customers. Jan Swartz, President, Princess Cruises. Every once in a while, in the course of my." The header had Ethnography as the highest ranking keyword. It was followed by Ethnographic, Ethnographic Research, and Ethnographies which isn't as ranked as highly as Ethnography. The next words the site uses is Consumer Insights. Business Anthropology was also included and might not be understood by web engines.